Today I was taken by surprise on this info in kiruba’s blog, an famous Spiritual Magazine based in Chennai has made an innovative freebies method, 'a water packet' called as "Theertam" Holy water from Ganga in packet form, was given on every subscription of the magazine.
Freak!! Innovative marketers-Crazy people!!!.......
Smart Marketing
Posted by atmyexpressions Friday, October 31, 2008 at 10:14 PM
0 comments Labels: Freebees, Innovative Marketing, Marketing, Theertam
Nice blog post about Sleeping God- A must for a person who lost sleep in life
Posted by atmyexpressions Tuesday, October 28, 2008 at 8:12 PM
Read an article about the sleeping god, a nice one, think people who lost good sleep in life should get grace from him. Go with the link in the post.
0 comments Labels: God, Hinduism, Night Shift, Sleep
Pepsi New logo-Sucks
Posted by atmyexpressions at 8:08 PM
0 comments Labels: Change, Golocalisation, Logos, Pepsi
Is India a poor nation
Posted by atmyexpressions Thursday, October 2, 2008 at 9:44 PM
One needs to rethink if India is a poor country.
With personal account deposit bank of $1500 billion in foreign reserve which have been misappropriated, an amount 13 times larger than the country's foreign debt.
Black money in Swiss banks -- Swiss Banking Association report, 2006 details bank deposits in the territory of Switzerland by nationals of following countries:
Top five
India---- $1456 billion
Russia---$ 470 billion
UK-------$390 billion
Ukraine- $100 billion
China-----$ 96 billion
Scandalous politicians and corrupt IAS, IRS, IPS officers, Dishones Industrialists have deposited in foreign banks in their illegal personal accounts a sum of about $ 1500 billion, which have been misappropriated by them. This amount is about 13 times larger than the country’s foreign debt. With this amount 45 crore poor people can get Rs 1,00,000 each. This huge amount has been appropriated from the people of India by exploiting and betraying them.
Once this huge amount of black money and property comes back to India, the entire foreign debt can be repaid in 24 hours. After paying the entire foreign debt, we will have surplus amount, almost 12 times larger than the foreign debt. If this surplus amount is invested in earning interest, the amount of interest will be more than the annual budget of the Central government. So even if all the taxes are abolished, then also the Central government will be able to maintain the country very comfortably.
this was reported in one of the leading news website. Content was extracted and edited by the blogger.
0 comments Labels: India, Scandals
Facing the customer in Business meet & discussions
Posted by atmyexpressions Sunday, August 24, 2008 at 10:35 PM
A major activity of a Business analyst or a project manager is to handle the requirements of the customer. As a project manager and business analyst of my organization I was made to meet my client KVB (Karur vysya bank) early this month for requirement gathering and feasibility study. I carried this activity for almost five days at the client site.
I would say not that this meet was a total success to my ends. But the things happened to me in these five days has been tremendous learning opportunity. Few majors stuff that I learnt during this meet was Persuasive speaking, keen listening skill, and more & more patience and persistence.
My task was to get the requirements from the customer, and it was I started the game. In the discussion happened, the way the customer held his perception about my product was good indeed. As we drilled down the discussion it was hell coming on my way. The discussion ended with conclusion and with many issues unresolved. This made my mind think the reason for the unresolving of issues.
The reason I listed down myself are my inability to persuasive the customer on few points and my ability to grasp the entire perception of my customer. Let me highlight what persuasive is all about Persuasive Communications
To make wide scale changes and convince a lot of people to have a certain attitude about something is very difficult. This is the problem that professionals have when trying to get others to share their view. One way that mass change can be orchestrated is through the use of persuasive communication. Persuasive communication is a speech, television ad, or some kind of communication that advocates a particular side of an issue. Many persuasive communications fail to change attitudes while some are successful. There are an infinite number of tactics that can be used when making an argument.
Another major thing in meets is the patience in listening, which really helps in building up great relationship with the customer. This lack of patience will surely put the person in trouble irrespective of the side he belongs to, maybe a customer or the vendor.
The bottom line is, it’s up to us to keep it to a minimum. Keep in mind that customers are judging your every word and action, all while building expectations. If you fall short in their expectations in comparison to your competition, your competition may earn the loss by default.
0 comments Labels: Experience, Learing, Project
Automatic ticket vending machines in MRTS- Thumbs down.
Posted by atmyexpressions Tuesday, June 24, 2008 at 12:42 PM
As an frequent traveler in chennai suburban trains, I came across few modernisation initiatives by the railway authorities. Feeling that government and the railway minister are actively participating in consumer friendly attitude.
The initiative done by the govt was to decrease the waiting time for tickets in the counter. These Vending machines were installed in stations in places where there is very high floating population like west mambalam, central, park station.
However such solutions needs to be given thumbs-up only if the people are accepting the right solution. But in this case, I shall give thumbs down. The major purpose of these machines are not satisfied, where the commuters are refusing to use them for a major reason that it is not user friendly. People ignore the concept of smart cards and its working nature.
The smart card was made for those not a regular traveler but a frequent traveler. People would really ignore to carry a card or any ticket kind of article for just for the sake of avoiding the queue while buying tickets. I would say the whole concept of smart cards have failed, Not the ticket vending system. Something similar to that of platform ticket vending machine would really help commuters. Here the failure of concept selling have costed the whole project.
So therefore I shall keenly advice the authorities concerned to have an emphatic look into new initiatives drafted by them and have "go-ahead" words over the project. As an whole request people do not waste the public money as was done here.
Funny Quotes of Albert Einstein
Posted by atmyexpressions Saturday, May 3, 2008 at 10:31 PM
- “The secret of creativity is knowing how to hide your sources.”
- “Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity.”
- “If we knew what it was we were doing, it would not be called research, would it?”
- “I don't know, I don't care, and it doesn't make any difference!”
- "If A is a success in life, then A equals x plus y plus z. Work is x; y is play; and z is keeping your mouth shut."
- "I never think of the future. It comes soon enough."
- "Two things are infinite: the universe and human stupidity; and I'm not sure about the the universe."
- “You have to learn the rules of the game. And then you have to play better than anyone else.”
- “I am a deeply religious nonbeliever - This is a somewhat new kind of religion”
- “Any man who reads too much and uses his own brain too little falls into lazy habits of thinking”
- "Gravitation is not responsible for people falling in love."
- "The hardest thing in the world to understand is the income tax."
- “The only thing that interferes with my learning is my education.”



